Adani Wilmar’s Fortune Marks 25 Years with Film Partnership in Bengal, Ties Up with Windows Production

~The collaboration aims to highlight Bengali culture, heritage, and shared values through impactful storytelling and innovative initiatives
~Marking its 25th anniversary, Fortune Foods steps into the spotlight with a cultural collaboration

Kolkata, 12th December 2024: Fortune Foods, India’s leading food brand, proudly commemorates its 25-year journey by embarking on a new journey with a significant partnership with Windows Production, a celebrated Bengali film production house. This strategic five-year partnership aligns Fortune Foods with Windows’ iconic cinematic ventures, reinforcing its commitment to celebrating culture and storytelling. Windows Production, known for cinematic gems like Alik Sukh, Bela Seshe, Praktan, Haami and Raktbeej has established itself as a leading force in Bengali cinema with projects offering compelling storytelling and cultural resonance.

This partnership underscores Fortune Foods’ deep-rooted commitment to Bengal, one of its strongest markets, and reinforces its dedication to building meaningful connections with the community through culturally resonant initiatives.

Fortune Foods is committing over Rs. 3 crores in the next five years to this collaboration, further amplifying its efforts to integrate culture and community with its brand values.

Commenting on the announcement Mr. Jignesh Shah, Head – Media & Digital Marketing, Adani Wilmar Ltd., said “Celebrating 25 years of Fortune Foods is not just about our journey, it is about recognizing and honouring the communities that have supported us along the way. Bengal has always been one of our strongest markets, and this partnership with Windows Production reflects our commitment to this vibrant region. Together, we aim to celebrate Bengal’s rich culinary culture and storytelling, creating meaningful connections with our audience through iconic films.”

Through this collaboration, Fortune Foods will integrate its brand into Windows Production’s upcoming films via in-film placements, on-ground activations, and digital promotions, creating a seamless synergy between entertainment and the food brand’s values. Over the next five years, the strategic partnership with the Bengali film production house will spotlight Fortune Foods’ products, further strengthening its brand presence with the Bengali audience.

Shiboprosad Mukherjee, Windows Production, added, “Windows Production has always aimed to tell stories that resonate deeply with the Bengali audience , and this partnership with Fortune Foods is a testament to our shared vision. Together, we look forward to creating meaningful narratives that celebrate the rich culture of Bengal and connect with audiences across generations. This partnership is bound to impact Bengali cinema and make us create renewed interest in mass entertainers.”
Fortune Foods has always held a strong presence in Bengal, offering iconic products like Fortune Kachi Ghani Mustard Oil and collaborating with beloved local icons such as cricketing legend Sourav Ganguly. This partnership with Windows Production is a natural progression of Fortune’s commitment to connecting with its Bengali audience in innovative ways.