Share this:
Kolkata, January 30, 2026: As India gears up for one of its most defining cricket campaigns, Oreo steps in not as a sponsor, but as a fan rallying the nation with its new initiative, ‘Dream for the Team’. Rooted in the deeply Indian belief that collective positivity can shape outcomes, the campaign invites fans to come together, dream boldly, and back Team India—one Oreo cookie at a time.
Reinforcing its role as a fellow supporter, Oreo brings on board Rohit Sharma to lead the movement not as a player or strategist, but as an Indian fan who believes that belief matters. Cricket, India’s greatest cultural unifier, has long been a playful playground for Oreo—from ‘Bring Back 2011’ to ‘Oreo Bola Mat Bol’. This year, as Team India faces historic odds, the brand takes fandom further by transforming cheering into collective participation.
Commenting on the campaign, Nitin Saini, Vice President – Marketing, Mondelez India, said, “Cricket has always been a powerful cultural connector in India. With ‘Dream for the Team’, we wanted to move beyond cheering and create a platform where fans can actively contribute their hopes and positivity, turning everyday moments into a shared movement of belief and togetherness.”
Sharing his thoughts, Rohit Sharma said, “I have been part of many proud moments in Indian cricket, both on and off the field. What I love about ‘Dream for the Team’ is that it reminds every fan that their belief matters. You do not have to always wear the jersey to help the team win. When millions of Indians come together and dream with positivity, that collective belief becomes very powerful.”
Anchored by 16 unique Oreo cookie designs, QR-enabled experiences, and a limited-edition blue crème ‘Dream Blue’ pack, the campaign will roll out across 250 million packs nationwide—turning India’s cricket dreams into the season’s biggest fan movement.
Related Posts
Post Comment