Tata AIA celebrates ‘Pledge to Protect’ initiative in Kolkata to drive Insurance Awareness

Kolkata, 20 February 2025: Tata AIA Life Insurance (Tata AIA), one of the leading private life insurers in India, has reaffirmed its dedication to protecting lives with the launch of its ‘Pledge to Protect’ initiative in Kolkata. This initiative is part of the company’s ambitious goal to secure one lakh lives in Q4 FY25.

The Tata AIA Agency team in Kolkata engaged in several activities to foster community involvement and insurance awareness. On Tata AIA’s 24th Foundation Day, employees and advisors visited the ASHA Charity Home, where they interacted with approximately 100 differently-abled children, sharing moments of joy and solidarity. The initiative continued with a significant rally titled “Insurance for All Indians,” which saw participation from over 200 employees and advisors, spreading vital insurance awareness throughout the community.

Additionally, the team undertook further community support by distributing essential amenities to 100 people, serving a nourishing mid-day meal to another 100 individuals, and providing educational books to students from economically disadvantaged backgrounds.

Amit Dave, Chief Distribution Officer – Proprietary Business, Tata AIA, said, “Life insurance offers much-needed financial security to people, including the vulnerable section of society. Therefore, the responsibility for creating this awareness rests with us all. Tata AIA is committed to advancing financial inclusion and financial security for Indians through the ‘Pledge to Protect’’ movement. We are committed to expanding insurance coverage in India, and Tata AIA will tirelessly work to reach our goal of securing 1 lakh lives in the January-March quarter. ”

Under the Pledge to Protect drive, Tata AIA has undertaken diverse initiatives involving its 599 branches and over 1.43 lakh tied agents and employees across India. These include roadshows, jogger’s park activities, housing society engagements and health camps. In addition to localising outreach, the Company will collaborate with local Non-Governmental Organizations (NGOs), Panchayats, and Self-Help Groups (SHGs), enabling it to educate and onboard individuals in rural and semi-urban areas.

Over 550 Tata AIA branches have already initiated the drive, engaging close to 70,000 agents, employees and customers.

Beyond insurance, Tata AIA is also fostering financial empowerment through Jagruti, a financial literacy initiative where employees volunteer to educate underprivileged communities about essential financial tools. With a structured training module available in Hindi, English, and regional languages, employees are encouraged to share their knowledge, ensuring that at least four individuals in their network gain the confidence to make informed financial decisions. More than 3,300 Tata AIA employees have already volunteered as part of this initiative.