Asha Audio Launches Rupam Islam’s New Musical Odessey,‘Nouka Bilashi’ Composed By Shiladitya – Som

Much Acclaimed Veteran Guitarist, Amyt Datta Has Played Solo Guitar Pieces In This Number
The Music Video Is Directed By The Ace Filmmaker, Arnab Riingo Banerjee

Kolkata, 21st September, 2024: Asha Audio, one of the leading audio labels of Eastern India, launched their latest singles, Nouka Bilashi, the ultimate rock number of the year, featuring the ever-popular rockstar, Rupam Islam. The song, composed by the dynamic composer duo, Shiladitya – Som, narrates a profound musical journey that delves deep into the human psyche’s interplay with darkness and the relentless pursuit of freedom. The captivating music video of Nouka Bilashi, directed by the acclaimed filmmaker, Arnab Riingo Banerjee, was released yesterday at Inox Quest.

Nouka Bilashi is more than just a song; it is a testament to the shadows that reside within us and the illusions we chase in our quest for liberation. The narrative follows the metaphor of the North Star, a symbol of guidance and direction, losing its way amidst flickering, mysterious lights – representing the fleeting moments and transient nature of life.

The lyrics by Soham Majumdar paints a vivid picture of a mind drawn irresistibly towards darkness, seeking meaning in transience while grappling with broken memories and a gloomy destiny. The melancholia in the melody and poignant words encapsulate the struggle of recognizing oneself amidst invisible scars that suddenly become all too visible.

The song is a product of an extraordinary collaboration between some of the most talented artists in the industry. Shiladitya-Som’s composition brilliantly complements Rupam Islam’s soulful vocals intertwined with iconic guitarist Amyt Datta’s guitar solos, creating an immersive auditory experience that resonates with listeners on a profound level.

“Nouka Bilashi is a result of a fantastic collaborative efforts with some great musicians. Shiladitya – Som, apart from being music directors, are themselves seasoned musicians and working with them along with the guitar-guru Amyt Datta was an exceptional experience. I am indeed happy with the way the song and the video have come out. I have some fond memories of working with Asha Audio. To work for this label is always special. Eagerly looking forward to my Fans’ reaction”, said Mr Rupam Islam.

“We approached Nouka Bilashi with a deep sense of responsibility, knowing the emotional depth Rupam wanted to convey. The song is a journey through the darkest recesses of the human mind, where every note and lyrics carries the weight of invisible scars and unspoken fears. Composing this track was both a challenge and an intense experience for us, as we sought to translate the complex emotions of loss, despair, and ultimately, the surrender to darkness into a musical form that resonates with listeners”, said Shiladitya – Som, Music Composers.

“Rupam Islam has long been the voice of youth, and Nouka Bilashi is yet another testament to his ability to convey deep, often uncomfortable truths through his music. After two decades since our collaboration on ‘Mission F,’ we are excited to reunite with Rupam Islam and work together once more. This is a huge teamwork with like-minded people and some of the great musical minds from the industry like Shiladitya – Som and Amyt Datta. I am hopeful that our listeners will be pouring their hearts to this harmonious masterpiece”, said Ms Apeksha Lahiri, Director, Asha Audio.

The song will be available across all major music streaming platforms and the official Asha Audio YouTube channel. Fans can look forward to an experience that is both musically and visually captivating, inviting them to reflect on their journeys through darkness and the pursuit of freedom.

About Asha Audio Company
Asha Audio Company laid its foundation in May 1995 with the blessings of the legendary singer Asha Bhosle. In this journey of over 17 years, the company has been able to build up a catalogue of 400 titles. The audio major took a very bold step to establish contemporary music and launched albums of Mohiner Ghoraguli & Paraspathar in 1995 / 1996, which was followed by Chandrabindoo, Miles, Cactus, Fossils & Lakkhichhara. A major section of the company’s repertoire has been designed with Rabindrasangeet, which has a rich blend of artistes like Hemanta Mukhopahhyay, Debabrata Biswas, Subinoy Roy, Ajoy Chakraborty, Rezwana Chowdhury, Indrani Sen, Srikanta Acharya, Lopamudra Mitra, Jayati Chakraborty and the new age Bollywood playback singers like Shaan, Kavita Krishnamurthi, Alka Yagnik, Babul Supriyo and Sadhana Sargam. Modern song segment has albums of Asha Bhosle, Amit Kumar, Kumar Sanu, Usha Uthup, Raghab Chatterjee, Manomay Bhattacharya, Rupankar & Subhamita amongst others. The company also has a unique collection of “Audio book” of “Sunday Suspense” in 3 volumes.

With the shift towards a digitally driven world as the physical format of Audio becoming non-existent, Asha Audio is also penetrating the digital arena in a major way. Their music is available across digital platforms like Saavn, Gaana, iTunes, Wynk, YouTube, Spotify, rdio. Asha Audio’s YouTube channel has over 1.25 Million subscribers. Asha Audio is also promoting their musical ventures aggressively on Facebook, Twitter and Instagram.

In 2019, the founder of Asha Audio Company, Ms Mahua Lahiri passed away leaving behind her daughter and the Team to carry forward her musical dreams.