Skechers X Mohun Bagan Super Giant Celebrate Football Fandom With “Live Like a Mariner” Experience

*The initiative celebrated football fandom while strengthening fan engagement and community cultureKolkata, May 23, 2026– *Skechers, The Comfort Technology Company™, in association with Mohun Bagan Super Giant (MBSG), introduced a unique fan engagement initiative titled “Live Like a Mariner.”* Celebrating India’s rich football legacy and the deep-rooted fan culture of West Bengal, the activation was designed to bring fans closer to the game through immersive, once-in-a-lifetime experiences.

As part of the initiative, Skechers hosted an on-ground fan activation at a prominent mall in Kolkata, drawing participation from football enthusiasts across different parts of the state. The engagement featured a series of interactive and skill-based activities designed to celebrate participants’ abilities, passion, and connection with the sport.Through the activation, select fans were given the opportunity to be a “Mariner for a Day” – a first-of-its-kind initiative that offered an inside look into the world of professional football.Selected fans spent an entire day with Mohun Bagan Super Giant players, witnessing behind-the-scenes moments with the team and experiencing the life of a professional footballer up close. The experience also enabled fans to engage directly with players, immerse themselves in the club’s culture, and participate in a special chat show where they shared their journeys as supporters. Winners also received official Mohun Bagan kits along with Skechers merchandise.*Speaking on the initiative, Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said,* “Football in India is powered by passionate fans and deep cultural roots, especially in West Bengal where the sport is a part of the cultural fabric. Through our association with Mohun Bagan Super Giant, ‘Live Like a Mariner’ brought fans closer to the game with a unique player-like experience, while reinforcing our commitment to supporting football in India.”*With ‘Live Like a Mariner’, Skechers celebrated India’s rich football fandom while creating deeper and more authentic connections between fans and the sport*. The initiative also reflected the brand’s continued focus on nurturing grassroots football culture and driving meaningful community engagement.