Kolkata, May 27, 2026 – OREO and BTS have teamed up for the group’s first-ever global snacking partnership with the launch of the Limited Edition OREO & BTS Cookies. Drawing from BTS’s Korean heritage, the cookie combines a hotteok-inspired sweet pancake flavoured creme with OREO’s first-ever purple wafers — a nod to the band’s global fan community.
Marking 13 years of BTS, the limited-edition cookies feature 13 exclusive embossments created by the band, including member names, the BTS light stick and hidden messages for fans. The specially crafted packaging takes cues from South Korea’s lively street market culture.
“For OREO to be the first global snacking brand we’ve partnered with is incredibly special. We grew up eating them, snack on them in the studio, and now OREO is helping us bring a taste of Korea to fans everywhere,” said BTS. “We’re excited to become part of OREO’s iconic journey.”
As part of the campaign, OREO is also encouraging fans to send digital “love letters” to BTS through www.in.oreobts.com for a chance to be included in a worldwide fan celebration.
The Limited Edition OREO & BTS Cookies will be available across retail stores in India from June for a limited time.
