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Kolkata, December 27, 2023: To elevate the levels of celebrations and make the festive moment memorable, Bisk Farm, one of India’s leading Biscuit & Bakery brands has unveiled delicious range of Holiday cake ‘Festive Fiesta,’ an irresistible treat meant to make Christmas and New Year merrier. This limited-edition delicious range of cakes are perfectly baked and loaded with lots of ingredients like chocolates, tutti-frutti, walnuts, cherries, dates, plums, delightful fresh fruits, rich butter and dry fruits.

The “Festive Fiesta” range offers a wide array of choices with 10 exciting flavors, catering to various tastes and preferences. The flavours include, English Dundee Cake; Exotic Dry Fruit Cake; Veg Delight Cake; Fresh Plum Cake; American Fruit Cake; Classic Fruit Cake; Rich Butter Cake; Christmas Cake; Choco Walnut Cake.

Bisk Farm has put utmost thought to cater to pure vegetarians, with the launch of a specially baked Veg Delight Cake in 400 gms.

Commenting on the occasion, Mr. Vijay Kumar Singh, MD of SAJ Food, said, “Christmas and New Year have been synonymous with merriment and shared joy for generations. At Bisk Farm, we believe in honouring this tradition with our innovative recipes and festive spirit. This year, we are delighted to unveil our limited-edition Festive Fiesta Cakes, a delicious range of cakes in various flavours. Handcrafted with affection, each delightful bite promises cherished memories and holiday cheer. Ensuring customer satisfaction remains our foremost priority, and we are dedicated to presenting these festive delights on your table year after year.”

Bisk Farm has rolled out a TVC campaign starring cricket icon Sourav Ganguly eagerly waiting for Christmas to celebrate with Bisk Farm’s Festive Fiesta Cakes.

The “Festive Fiesta” cakes are available across retail outlets in West Bengal, starting from just Rs. 120 to Rs. 480 – making merry moments accessible to everyone.

ABOUT SAJ Food Products
SAJ Food Products Pvt Ltd, headquartered in Kolkata is one of India’s leading FMCG Companies. Founded in 2000, SAJ Food has attained the position of becoming India’s fourth-largest biscuit and bakery manufacturing company with a presence across 23 states in India. Currently, SAJ operates with six state-of-the-art manufacturing facilities spread across three states – Maharashtra (Nagpur), Karnataka (Bengaluru) and West Bengal (Siliguri, Uluberia, Dhulagarh) with an annual production capacity of 1.80 lac MT (Metric Ton). The company’s FY23 turnover was Rs. 2,100 crores.

Bisk Farm, the flagship brand of the company is one of India’s most loved biscuit & confectionery brands known for its delectable Biscuits, Cookies, Cakes, Wafers and Rusks.

Indiaah is the brand for its Namkeen and Sweets category. It has products like Bhujia, Moong Dal, Chana Dal, Chira, Masala Mixture and Rasgulla, Gulab Jamun, Soan Papdi etc.

Through the retail chain of Just Baked outlets, SAJ Food offers delectable Savouries, Confectionaries and Breads topped off with a range of hot and cold beverages.