13th April, Kolkata: Nestasia, a leading home decor and lifestyle brand, is excited to announce the opening of its first-ever offline store in Kolkata, located on the bustling Russell Street. Spread over 750 Sq Ft, the store offers shoppers an opportunity to explore and experience the products first hand. The brand centres around 3 main values of quality, beauty and utility that the customers can experience first hand at the store. The store would feature more than 1200 products across their top 7 categories- dining, Kitchen, Decor, Bags & Accessories, Bath, Soft Furnishing, and Stationery.
The store, designed by Aashni Kumar, reflects a modern vintage interior, which features a Georgian octagon flooring and wall panelling with a modern interpretation of traditional wainscoting. The minimal floor plan with accent display units allows the products to shine, highlighting modern and sculptural showcases and consoles adding a touch of elegance. The store’s fluted glass window brings in a lot of natural light and provides the store with a distinctive appeal.
The store will also exclusively preview the brand’s very first luxury collection – Nest Luxe, a quintessentially showstopper range of decor elements. Nest Luxe draws on Roman conquests, victory, and honour, featuring laurel wreaths, trophy-like candle stands, sculptures, crystals, and glass globes that add brilliance and sophistication to new age homes. The pieces are relatively larger, creating a sense of grandeur and impact as focal elements in a room. The captivating range is curated using materials like marble, glass, crystals and metal, effortlessly blending a metallic colour pallet and art deco style, designed to find its way into contemporary homes.
“We are thrilled to open our first physical store in Kolkata. The new store will allow us to better serve our customers, and provide them with an immersive shopping experience that is both enjoyable and memorable.Kolkata is where our office, fulfilment, and production centers are based, so it was a natural choice for us to start here.It is important to us to make every aspect of our customer’s buying journey special and we hope by introducing this new touchpoint we can create customer delight. We are also excited to launch our first-ever luxury collection- Nest Luxe, a reflection of our brand’s commitment to quality, craftsmanship, and innovation. With this collection, we hope to provide our customers an elevated shopping experience and a chance to own exquisite pieces that will become treasures in their homes,” said Aditi Murarka, Co-Founder, Nestasia.
“My favourite aspect of designing this space was the façade and its unique location in Kolkata’s iconic Russell Street. It has been created to showcase a bas relief concept to accentuate shapes and forms onto a 2D plane, that then produce a 3D appearance,” said Aashni Kumar, the designer behind Nestasia’s physical store.
With a robust expansion plan, Nestasia hopes to become a household name in the home decor and lifestyle space. Nestasia’s decision to go offline comes from its mission to build trust, legitimacy, and brand love. The launch of the store is part of the company’s omnichannel strategy with the aim of giving customers access to buy anywhere they wish and experience the brand. They have also integrated aspects of the digital store to enhance the in-store experience. With the addition of offline stores, the brand would be better equipped to understand the evolving customer needs and nimbly adapt. The goal is to establish a strong foothold in the brick and mortar segment with 40 stores nationwide by mid 2024.The first leg of this expansion will entail opening three more stores in Delhi NCR, followed by three in South and West India’s major cities like Mumbai, Hyderabad, and Bangalore.
Nestasia, the brainchild of entrepreneur couple Aditi Murarka and Anurag Agrawal, is one of India’s fastest-growing home décor brands. Nestasia aims to be a design-led brand with a wide variety of products that cater to the needs of modern and traditional households. At present, the brand has over 6000+ products in eight key product categories, with new launches every fortnight. Being topical and offering seasonal ranges of products that can help refresh the look of a home is at the core of the brand. Their motto, Make Home Special, celebrates creativity and a sense of pride in upgrading homes. Adding a touch of elegance to every room, their unique pieces are beautiful and functional. Dinnerware & drinkware, decor, bags & accessories, stationery, bath and garden are key categories where the brand brings a global contemporary aesthetic.