Kolkata, 27 October 2026: PepsiCo India has expanded its Better-for-You snacking portfolio with the launch of Quaker® Protein Ladooz and Quaker® Protein Chikki Bites, taking Quaker® beyond breakfast into everyday Indian snacking.Available in Rose Dry Fruit Ladooz and Ragi Choco Chikki Bites, the new range combines real oats, 12% protein and high fibre in familiar Indian formats at ₹10. The products contain no artificial flavours and no palm oil.Sriram Iyer, Marketing Director – Quaker®, PepsiCo India, said, “Ladoo and chikki are formats Indians already enjoy and understand, making them a natural canvas for us to bring together oats, protein and fibre in a familiar and enjoyable way.”Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said, “With Quaker® Protein Ladooz and Chikki Bites, we are bringing together the nutritional benefits of oats with much-loved Indian snacking formats. This advances our ambition to democratize protein and fibre by bringing together familiarity, convenience and affordability.”The launch comes amid gaps in protein and fibre consumption highlighted by The State of Protein & Fibre in Urban India, a study undertaken by PepsiCo India in collaboration with Euromonitor International and the Indian Institute of Millet Research. The study found that 70% of respondents consume less than 41g of protein daily, while 61% fall short of recommended daily fibre intake. Affordability is also a challenge, with 60% citing high cost as a barrier to adequate protein consumption.
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